Ayusutra was born out of a simple yet profound idea – to provide people with safe and natural alternatives to the chemical-laden products that had become so ubiquitous in our lives. The founders of Ayusutra, Vishal Bhutani (Researcher and Expert in Natural Cosmetics) and Gaurav Uppal (15 years’ Experience in Ayurvedic Pharmacy and formulation), were deeply troubled by the rising concerns of hair, skin and various other health related problems, especially among those in their mid-20s who had been exposed to chemical-based products from a young age. Their journey was not just about finding the right products; it was about creating a revolution in the skin, hair and health care industry. Their personal experiences and genuine concern for the well-being of their family set them on a path of discovery. Vishal Bhutani and Gaurav Uppal didn’t just conduct market research; they reached out to real people, families, and friends who were facing similar issues. They listened to their stories, empathized with their struggles, and felt compelled to make a difference. They were concerned about the long-term effects of using chemical products, especially on their newborn baby’s delicate skin.