Bin IT Right is a garbage management company whose only ambition is to respect every discarded material and up/recycle it. The dream is of a garbage-free world devoid of landfills. The name Bin IT Right refers to the concept of putting the right materials into right bins, thus changing the way people look at materials which are not of use as they know it and learn the value of waste. We aim to create value for materials that are seemingly at the end of their life-cycles by working in collaboration with existing systems as well as by addressing the issues of mainstream recycling in India. Bin IT Right’s social media campaign, ‘#binitrightchallenge (Bin IT Right Challenge) educates people about waste segregation and helps them in understanding how the waste that they are generating can become part of a circular economy rather than clogging landfills and oceans. Bin IT Right targets to reduce un-used materials going to dumping yard. In our everyday life, we neglect recyclable materials, hence creating unnecessary pollution of our natural resources. Small steps at the individual level can become a big part of the solution towards this problem and this is what we work towards. As individuals, it’s very difficult to get a grip on these neglected materials but if we segregate it further individually and collect it as a collective group with the necessary support systems then it becomes easier to manage all kinds of waste responsibly.